Delivering our strategy

How will we deliver our strategy?We need the following resources, skills and capabilities in place to achieve our long-term goals:

 
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1

An R&D function with world-class productivity

focused on delivering a range of innovative, differentiated and commercially attractive medicines through collaboration, and underpinned by patent and intellectual property rights.

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2

A sales and marketing activity undertaken in the right way

and focused on our customers and their patients’ needs.

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3

A reliable supply and manufacturing operation

that ensures our customers and patients receive their medicines when they want and need them.

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4

A diverse and talented workforce

with the right skills, in the right place at the right time.

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5

A commitment to responsible development of our business

which delivers value for our shareholders and for our other stakeholders.

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