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Strategy, objectives and 2009 performance

To be one of the fastest and most productive companies in the industry through continuous improvement in our in-house R&D. Seek leading science outside AstraZeneca to broaden our research base and further strengthen our pipeline of new products

Initiatives

Accessing the best potential innovative medicines to meet unmet patient need through

  • small molecule and biologics R&D
  • externalisation

Embedding culture of continuous improvement through

  • leading-edge science
  • collaborations
  • business efficiency

Objective for three years to end 2010

Deliver two new product launches on average per year from 2010

In order to achieve the above ensure we have 10 or more products in Phase III development or registration

Achieve a median composite eight-year product development cycle

Measure

Regulatory approvals

Projects entering development

Value-creating collaborations and business development activities

Major regulatory submissions

Development cycle times for small molecule and biologics/vaccines

2009 performance summary

Onglyza approved in 36 countries; Iressa approved in the EU; H1N1 influenza vaccine approved in the US. See Therapy Area Review

29 projects entering development. See Strengthening the pipeline section

Major late-stage in-licensing deals signed with Targacept, Forest and Nektar Agreed to acquire Novexel. See Working with others section

Submissions made for Brilinta, Certriad, Vimovo and Onglyza/metformin; Zactima submission withdrawn H1N1 influenza vaccine approved in the US. See Therapy Area Review

On track to deliver 2010 targets. See Improving productivity section

To maintain our position among the industry leaders through a continued focus on driving commercial excellence

Initiatives

Building on leadership positions in existing markets

Expanding presence in important emerging markets

Driving high standards of sales force effectiveness, marketing excellence and customer support

Developing our brands to maximise patient benefit and commercial potential

Objective for three years to end 2010

Deliver sales growth in line with market growth to provide a return on our investment

Profitably launch in-licensed and existing projects

Securing new external commercial collaborations

Measure

Deliver targeted sales and contribution growth (at CER)

Successful life-cycle project

Successful launches

Commercial collaborations

2009 performance summary

Global sales +7% at CER. See 2009 Results of operations section

Additional approvals in the US for Seroquel and Seroquel XR; presented results of Crestor JUPITER trials and regulatory submissions made in the US and the EU. See Therapy Area Review

Onglyza launched in the US and the EU; Iressa launched in the EU; Symbicort approved in Japan and launched in January 2010. See Therapy Area Review

Four major co-promotion collaborations signed (Abbott, Astellas, UCB and Salix). See Working with others section

To create an organisation with the flexibility and financial strength to adapt quickly and effectively within a challenging and rapidly changing business environment

Initiatives

Implementing and expanding restructuring programme

Operations' asset and sourcing strategy

Delivering continuous improvement across R&D through

  • smarter working
  • business process outsourcing

G&A strategy

Marketing, sales and commercial strategies

  • Western Europe and Emerging Markets resource optimisation plans
  • North America - customer-driven interactions

Procurement strategy

Objective for three years to end 2010

Annual benefits of $2.1 billion from restructuring

Maintain margins

Improve R&D unit costs by 15%

Achieve planned improvement in selling, general and administrative (SG&A) costs

Procurement savings

Measure

Cost savings

Gross margin

Operating profit margin

Unit cost metrics

SG&A cost growth rates

Cost savings

2009 performance summary

Annualised benefits of $1.6 billion in 2009. See Strategy and Performance section

Target exceeded: core gross margin of 83%. See 2009 Results of operations section

Core operating profit margin of 41.5%. See 2009 Results of operations section

Progress towards target. See Improving productivity section

Core SG&A growth of 5%. See 2009 Results of operations section

Delivered savings of $555 million against a target of $500 million

To create an organisation that is recognised not only for the skills, experience and quality of its people, but also for the integrity with which it conducts its business

Initiatives

Maintain/improve levels of employee engagement

Strengthening leadership development frameworks

Integrating responsible business considerations into everyday business thinking and decision-making

Objective for three years to end 2010

Upper quartile industry ranking for employee engagement

Achieve step change in leadership and management capability

Ensure that a culture of responsible business, including compliance, is embedded across all our activities

Measure

Levels of employee engagement as measured by our global employee survey (FOCUS)

Improve senior leadership clarity of direction as measured by our FOCUS survey

Number of confirmed breaches of external sales and marketing regulations or codes

Greenhouse gas emissions1

Waste production1, 2

Rate of accidents with serious injury1

Rate of occupational illness1

Ranking in Dow Jones Sustainability Indexes

2009 performance summary

86% of our employees completed the FOCUS survey, and employee engagement improved by 2 percentage points from 2008. This is above the industry average. See Engagement and dialogue section

2009 score improved by 3 percentage points over 2008 to 72% favourable. This follows significant efforts to improve the quality and effectiveness of senior leaders' communication to the organisation. See Engagement and dialogue section

24 confirmed breaches of external sales and marketing regulations or codes. See Sales and marketing ethics section

9% reduction in CO2 emissions. See Climate change section

8% reduction in total waste production. See Waste management section

2% reduction in accidents with serious injury. See Safety, health and wellbeing section

32% increase in cases of occupational illness. See Safety, health and wellbeing section

Positioned in the top 6% in the sector in the Dow Jones World and STOXX (European) Indexes

1
Data exclude MedImmune.
2
We have replaced our previous ozone depleting potential (ODP) KPI with waste production, as we believe it is now a more meaningful environmental sustainability indicator for AstraZeneca. ODP data continue to be published on our website, astrazeneca.com/responsibility.

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"..a rapidly changing business environment that presents both opportunities and challenges. Although industry revenue growth is slowing, the demand for healthcare that will drive the industry's future growth remains strong."

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AstraZeneca Annual Report and Form 20-F Information 2009

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